Marilyn's | 375 Fifth Avenue South, Naples, Florida

 Luxury Shopping With Distinctive European Designs


Marilyn’s is a women’s luxury up-scale all European store in Naples, Florida. We specialize in independent small designer brands including  many talented young and unknown designers from Europe, who in most cases are showing in the United States for the first time. Our focus is on indulging customers with old world luxury shopping as they enjoy customized attention in a glamorous atmosphere. We specialize in chic, fun, style that suit singular tastes and lifestyles.



Marilyn’s regularly participates in or sponsors community events, Fashion Shows, Private Seminars and designer guest appearances


Marilyn offers the best and largest selection of European Hats, including  fascinator hats, bowler hats, cloche hats, pillbox hats, cocktail hats, toque hats, and derby hats for the races…



Marilyn Hellman, owner of Marilyn’s, is known for her seminars on fashion tips. Many organizations book “private seminars” with Marilyn, which are hosted at the store. On November 20, 2015 fifty women from the Neapolitan Club enjoyed a seminar, “Reviewing Your Wardrobe”. To book a private seminar call Marilyn.


JustLuxe Magazine features Marilyn’s in an article, ” Naples Wins Best U.S. Destination for Luxury Travelers, Here’s What to Experience While There”. The article is written by Janice Nieder, December 3, 2015, who describes the top places to eat, stay and shop. Marilyn’s was one of the two fashion stores featured; Janice begins her description of Marilyn’s with (quote),  “It’s easy to lose track of time playing dress-up at Marilyn’s Distinctive European Fashion and plundering through dresser drawers filled with …..” ( Read more at JustLuxe Magazine )

Janice Nieder also writes, “Marilyn as “another second-generation style maven, having picked up invaluable skills from working as a young girl at her mother’s clothing store. For more fashion advice or personalized service check out Hellman’s website which offers many complimentary seminars including Picking the Right Hat or the popular Reviewing Your Wardrobe For The New Year.


Latest Blog Entries

Video Day Event : Marilyn Tapes New Videos With Client Participation

Marilyn Hellman, owner of Marilyn’s Distinctive European Fashion, located at 375 Fifth Avenue South in Naples, is well known for her YouTube videos on fashion tips, with over 550,000 views and 2,522 subscribers on her channel, Marilyn Hellman. By popular demand, Marilyn just completed taping segments for two new tutorial videos, “Hats and Face Shapes” and […]...

NO.NU. Trunk Show Presents Italian Fashion

NO.NU. Trunk Show December 10-12, 2015 Marilyn’s presented a special trunk show on December 10-12, 2015 from 10:00 a.m. – 5:00 p.m., featuring designs by Rajan Tolomei from No.Nu., a famous international fashion brand of women’s clothing and accessories.The trunk show featured Rajan Tolomei “Rebel Collection Spring-Summer 2016”.  No.Nu. is a collection of original hand-made […]...

Press: Naples Illustrated Quotes Marilyn Hellman’s “Hat Tips”

Kat Smith, Managing Editor of Naples Illustrated, asked Marilyn some fashion tips about hats to prepare for the 2015-2016 social season in Naples, Florida. This is the advice given by Marilyn: (Excerpt: Naples Illustrated, online) Before the social season officially kicks off with the Naples Botanical Garden annual Hats in the Garden, the hunt for […]...

Hat From Marilyn’s Featured on Cover of Naples Illustrated

Photos: Naples Illustrated, July/August 2015 Issue: ” RETRO DIVA”  included several  editorial pages with great summer fashion trends. The Fashion editor, Katherine Lande, chose earrings (model headshots -clipped from the fashion shots) and a hat (cover shot) by Stephen Jones from Marilyn’s....