Marilyn's | 375 Fifth Avenue South, Naples, Florida

 Luxury Shopping With Distinctive European Designs


Marilyn’s is a women’s luxury up-scale all European store in Naples, Florida. We specialize in independent small designer brands including  many talented young and unknown designers from Europe, who in most cases are showing in the United States for the first time. Our focus is on indulging customers with old world luxury shopping as they enjoy customized attention in a glamorous atmosphere. We specialize in chic, fun, style that suit singular tastes and lifestyles.



Marilyn’s provided the fashion runway show featured at Humane Society Rock and Roll Fashion Show on November 4, 2016, at the Ritz Carlton Naples Beach Resort in Naples, Florida.
Link to images from the event.


Marilyn offers the best and largest selection of European Hats, including  fascinator hats, bowler hats, cloche hats, pillbox hats, cocktail hats, toque hats, and derby hats for the races…

More about hats



Marilyn Hellman, owner of Marilyn’s, is known for her seminars on fashion tips. Many organizations book “private seminars” with Marilyn, which are hosted at the store. On November 20, 2015 fifty women from the Neapolitan Club enjoyed a seminar, “Reviewing Your Wardrobe”. To book a private seminar call Marilyn.

View images from Neapolitan Seminar



JustLuxe Magazine features Marilyn’s in an article, ” Naples Wins Best U.S. Destination for Luxury Travelers, Here’s What to Experience While There”. The article is written by Janice Nieder, December 3, 2015, who describes the top places to eat, stay and shop. Marilyn’s was one of the two fashion stores featured; Janice begins her description of Marilyn’s with (quote),  “It’s easy to lose track of time playing dress-up at Marilyn’s Distinctive European Fashion and plundering through dresser drawers filled with …..” ( Read more at JustLuxe Magazine )

Janice Nieder also writes, “Marilyn as “another second-generation style maven, having picked up invaluable skills from working as a young girl at her mother’s clothing store. For more fashion advice or personalized service check out Hellman’s website which offers many complimentary seminars including Picking the Right Hat or the popular Reviewing Your Wardrobe For The New Year.


Latest Blog Entries

Fashion Tip: Using Print Scarves With Geometric Print Dresses

For those women who are afraid to use a print scarf with a print dress Marilyn Hellman offers this advice: “Print scarves can make a wonderful accent when paired with a geometric print dress. To explain, I offer this image which shows various ways to accent a solid color dress and black and white geometric print dress. The first three photos Read More... ...

How To Wear Pointed Toe Shoes In Fashion

Pointy toe shoes have been a classic fashion statement, going in and out of style for centuries. Many believe that a pointed toe (shoe) gives off a feminine vibe - sleek and sensual. Here's Marilyn's advice about when to wear pointed toe shoes: "Let points peek out from trousers, especially appealing with wide leg pants. For a long lean look wear pointed toes with pencil A-line and knee length skirts. For skirts and dresses, pointed toe heels in various heights always look fabulous. Read More... ...

Prints – Strong Trend In Fashion 2016-2017

Prints are still coming on strong! Marilyn Hellman, owner of Marilyn's, has this to say about the trend: "Start easy with the trend. To stay current, choose geometric prints. Add a print scarf with a plain color dress or outfit. Try wearing print pants with a long white shirt. Be brave and learn how to add prints to your wardrobe!" Featured fashion in this article: 1-ONE designed by Isabella Julio (Available at Marilyn's) Read More... ...

Marilyn’s Signature Scarf – Great Accessory

Marilyn's Signature scarf featuring the "Spanish Lady" icon has been redesigned with a fresh new color palette and perfect size for a great fashion accessory. The new white and silver textured background with black borders, yellow and light blue color accents with Read More... ...