Marilyn's | 375 Fifth Avenue South, Naples, Florida

 Luxury Shopping With Distinctive European Designs


Marilyn’s is a women’s luxury up-scale all European store in Naples, Florida. We specialize in independent small designer brands including  many talented young and unknown designers from Europe, who in most cases are showing in the United States for the first time. Our focus is on indulging customers with old world luxury shopping as they enjoy customized attention in a glamorous atmosphere. We specialize in chic, fun, style that suit singular tastes and lifestyles.



Marilyn’s provided a Fashion Show on February 22, 2017 at the La Playa Beach & Gulf Resort in Naples, Florida.
Link to photos from the event.


Marilyn offers the best and largest selection of European Hats, including  fascinator hats, bowler hats, cloche hats, pillbox hats, cocktail hats, toque hats, and derby hats for the races…

More about hats



Marilyn Hellman, owner of Marilyn’s, is known for her seminars on fashion tips. Many organizations book “private seminars” with Marilyn, which are hosted at the store. On November 20, 2015 fifty women from the Neapolitan Club enjoyed a seminar, “Reviewing Your Wardrobe”. To book a private seminar call Marilyn.

View images from Neapolitan Seminar



JustLuxe Magazine features Marilyn’s in an article, ” Naples Wins Best U.S. Destination for Luxury Travelers, Here’s What to Experience While There”. The article is written by Janice Nieder, December 3, 2015, who describes the top places to eat, stay and shop. Marilyn’s was one of the two fashion stores featured; Janice begins her description of Marilyn’s with (quote),  “It’s easy to lose track of time playing dress-up at Marilyn’s Distinctive European Fashion and plundering through dresser drawers filled with …..” ( Read more at JustLuxe Magazine )

Janice Nieder also writes, “Marilyn as “another second-generation style maven, having picked up invaluable skills from working as a young girl at her mother’s clothing store. For more fashion advice or personalized service check out Hellman’s website which offers many complimentary seminars including Picking the Right Hat or the popular Reviewing Your Wardrobe For The New Year.


Latest Blog Entries

Marilyn’s Fashion Tip: Kentucky Derby Hats – What to Wear

Nothing rings in springtime quite like the Kentucky Derby, the event to attend and throw parties to celebrate. With women scrambling to put together the most fashionable attire, you want to arrive prepared with the latest derby hat pointers for your own luxury shopping excursion. Marilyn Hellman, owner of Marilyn's in Naples, Florida, offers these tips on what to wear to Kentucky Derby event and parties. First, consider weather conditions during the big event. If you’re attending the Kentucky Derby and will be outside to watch the race, choose a nice hat with a brim to shade the sun. Not only...

Marilyn’s Introduces New Hat Designer From Belgium

Marilyn Hellman is known for finding independent designers from Europe - many of whom have never shown their collections in the United States. This season, Marilyn introduces "Els Robberechts Hat Design" a highly creative collection of hats who are handmade in the designer's studio in Belgium. The hats are designed for special occasions - perfect for weddings, and derby parties. The popular fascinator style is one of the specialties of designer, Els Robberechts. The designs are whimsical and Read More... ...

Spring Fashion Tip: Rock The Mule This Season

If you’re shopping for fashion shoes that rock this spring, look no further. Mules make the ideal choice for every woman, and the style is trending for spring and summer 2017 in colorful, creative, and interesting shades. With endless options, you can never go wrong with this go-to shoe that will make luxury shopping your favorite activity this season. Learn how to rock the mule this season with advice from owner Marilyn Hellman. Read More... ...

How To Mix Up Prints For Spring 2017

If you admire the new trend of mixing prints in your fashion ensemble, Marilyn Hellman offers this advise: Play Up Your Personal Style Since European fashion is all about creativity, the key to mastering any look is to stay true to your own personal style. Stay current by keeping up-to-date with new trends and mix them in as you choose, but don’t leave your unique style behind! Any new look should reflect you. Stick to the Same Color Family If you’re seeking out prints on your next luxury shopping excursion, ensure that they stay Read More... ...