Marilyn's | 375 Fifth Avenue South, Naples, Florida

 Luxury Shopping With Distinctive European Designs


Marilyn’s is a women’s luxury up-scale all European store in Naples, Florida. We specialize in independent small designer brands including  many talented young and unknown designers from Europe, who in most cases are showing in the United States for the first time. Our focus is on indulging customers with old world luxury shopping as they enjoy customized attention in a glamorous atmosphere. We specialize in chic, fun, style that suit singular tastes and lifestyles.



Marilyn’s regularly participates in or sponsors community events, Fashion Shows, Private Seminars and designer guest appearances


Marilyn offers the best and largest selection of European Hats, including  fascinator hats, bowler hats, cloche hats, pillbox hats, cocktail hats, toque hats, and derby hats for the races…

More about hats



Marilyn Hellman, owner of Marilyn’s, is known for her seminars on fashion tips. Many organizations book “private seminars” with Marilyn, which are hosted at the store. On November 20, 2015 fifty women from the Neapolitan Club enjoyed a seminar, “Reviewing Your Wardrobe”. To book a private seminar call Marilyn.

View images from Neapolitan Seminar


JustLuxe Magazine features Marilyn’s in an article, ” Naples Wins Best U.S. Destination for Luxury Travelers, Here’s What to Experience While There”. The article is written by Janice Nieder, December 3, 2015, who describes the top places to eat, stay and shop. Marilyn’s was one of the two fashion stores featured; Janice begins her description of Marilyn’s with (quote),  “It’s easy to lose track of time playing dress-up at Marilyn’s Distinctive European Fashion and plundering through dresser drawers filled with …..” ( Read more at JustLuxe Magazine )

Janice Nieder also writes, “Marilyn as “another second-generation style maven, having picked up invaluable skills from working as a young girl at her mother’s clothing store. For more fashion advice or personalized service check out Hellman’s website which offers many complimentary seminars including Picking the Right Hat or the popular Reviewing Your Wardrobe For The New Year.


Latest Blog Entries

Hat Trends: Fall 2016

Every September, Marilyn Hellman is traveling Europe on her annual buying trip. While working with all of her vendors, fashion shows and walking the streets of Italy, France and Spain Marilyn observes European fashion trends first-hand. For Fall 2016 Marilyn reports the following trends: Read More... ...

Marilyn’s Fashion Tip: How To Add Accent Color To An Outfit

Marilyn Hellman has this advice about adding an accent color when wearing a white dress: "When adding a "pop" of color to accent a white dress, I recommend that you choose only one of your accessories with an accent color. It could be a scarf, or bracelet or hat as exemplified in these photos. Don't overdo it with several accessories in the accent color because then it will no longer be an accent! Read More... ...

Summer Hats – Fresh New Look To Classic Shapes

It's always good to have a few hats on hand for the summer that are flexible enough to be worn with casual clothes for the beach or paired with a summer dress for a luncheon or wedding. French hat designer Stefanie Wesley creates beautiful handmade hats that are shaped and individually sewn - quality workmanship that ensures a comfort. Read More... ...

Marilyn’s Fashion Tip: Questions To Ask When Choosing Wedding Attire

When customers come to Marilyn’s for assistance in choosing what to wear to a wedding as a Mother of Bride or Groom, Relative or Guest, these are some of the important questions asked before choosing fashion options: 1. Where and When is the wedding? The season of the year brings it’s own set of fashion traditions in terms of colors and fabrications. For a fall wedding, the bridal party may consider fall colors when the location is in an area with the turning of leaves of fall foliage. Read More... ...